Surprise and Delight

To be honest the last two weeks have been pretty bad in my little shop! Not bad as in the earth is crashing down in on my roof bad, but bad as in - oh my - kinda way.

So I decided to starting looking into how I can market myself differently. I watched a youtube video by RMC consultants. I learned that my business was -gasp- boring!

See I thought the secret to getting business is to have good customer service and a good product. I still think these are true; however the video made me realize that the third thing is to "surprise and delight."

Now I am trying to figure out how to surprise and delight my customers. I also decided that I will be transparent about my scientific research.

Here's the plan:
1) Blog about what happens.Honestly. I say this because I have to be real about what is going on currently in order to see what has changed after I implement "Surprise and Delight."

2) Facebook it. I have lots of friends that can maybe be an open platform to figure out what to do to surprise and delight customers.

3) Research it. I want to try to find businesses that are surprising and delighting customers already. Preferably in my industry.

4) Implement it. Besides the fact that I like to use it a lot... I have decide when I will implement it. I guess though I have to actually figure out what it is...

5) Evaluate - yes here it is - it. Hopefully "it" will work too!

Alright... so there you go....Time to get to work!

~off to drink more coffee~